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15th Pangborn Sensory Science Symposium - Meeting New Challenges in a Changing World (PSSS 2023)
Abstract: Afro-Consumers with short relaxed or natural hair experience frustrations during styling. Due to market demand in this category, the aim was to create a standardized evaluation method for gestures that are inclusive and consumer centric. Multiple studies were conducted on volunteers of African Origin (aged 18–50) in Nairobi, Kenya. A standardized scale (0–5) and sensory atlas were designed using SIMS software to translate efficacy information into reliable raw data, validating performance claims over 4 years of testing.
Key Contributions:
- Introduced an innovative methodology for sensory evaluation of curly hair products.
- Standardized expert evaluation using measurable sensory attributes and visual references.
- Improved the translation of consumer needs into product performance metrics.
- Enhanced the scientific foundation for product superiority testing and claim substantiation.
💡 Why It Matters
This research bridges the gap between consumer experience and product development by providing an evidence-based methodology for evaluating curly hair products. The standardized approach improves sensory testing reliability, strengthens product claims, and enables formulations that better meet the needs of African consumers.