What We Do
Our Services
Niche Expertise & Specialist Capabilities
Service Portfolio
Deliberately Focused. Deeply Specialized.
Designed to complement the innovation pipeline of local and regional beauty brands operating across Africa.
Phototype-Specific Skin Evaluation
Specialist recruitment of male and female participants, and expert evaluation across Fitzpatrick Skin Types III-IV, covering diverse African skin tones for face and body sensory and consumer studies.
Afro-Textured Hair Recruitment
From participant recruitment to sensory and performance assessment, we support research on relaxed and Afro-textured hair across curl patterns VI, VII & VIII.
Cognitive Sensory Science Coaching
Offers practical training for marketing, product development, innovation teams, translating sensory science and consumer perception into actionable product decisions. Through live exercises and guided practice, teams learn how to run and apply sensory tests with confidence.
Product Education & Training
Designed to Support brand awarenes through seminars, workshops and consumer Engagement.
Sensory Science in Action
Translating Product Science into meaningful consumer experiences through live demonstrations and stakeholder engagement.
Claim Validation Support
Generating evidence to substatiate product performance and consumer benefit claims.
In-Home Immersions
Ethnographic research observing real personal care routines and pain points.
Thought Leadership in sensory science
Sharing expertise in sensory and consumer science through workshops, conferences and professional forums.
Quality Assurance in Practice
Rigorous procedures and standardized protocols ensure the integrity, consistency, and credibility of every study.
Market Immersion Visits
Engaging directly with consumers, traders, and key product development stakeholders to gather ground-level insights on product performance, consumer experience, and market opportunities.
Service Detail 01
🔬 Phototype-Specific Skin Evaluation
Fitzpatrick Phototypes III, IV, V & VI. We specialize in the targeted recruitment of volunteers for skin evaluation studies across melanin-rich skin tones.
- Expert visual phototype screening by trained specialists
- Strict health history protocols — no active dermatological conditions
- Granular demographic, socioeconomic & geographic profiling
- Full coordination of consent, scheduling & fair compensation
- Comprehensive post-study technical reports delivered electronically
🌀 Afro-Textured Hair Recruitment
Curl Patterns VI, VII & VIII | Relaxed & Natural. RevealIQ is a regional leader in recruiting hair evaluation panels segmented by specific curl pattern — from loose curls to tightly coiled.
💡 Product Superiority Intelligence
Benchmarking studies determining if your formulation outperforms competition: sensory mapping, hedonic testing, and efficacy evaluation (moisturization, shine, ashiness, tone-evenness).
More Specialist Services
Supporting the Full Innovation Cycle
📚 Consumer Education
Structured usage protocol coaching for accurate evaluation results.
🎤 Sensory Communication
Digital amplification via TikTok & Instagram, trial conversion at activations.
🧪 Formulation Engagement
Consumer-side intelligence on ingredient perception and claim plausibility.
🏠 In-Home Immersions
Mapping hair & skin rituals, identifying pain points and brand-switch barriers.
🎓 Thought Leadership
Guest speaking and workshops building a "Sensory Vocabulary" across East Africa.
📊 Full Methodology Suite
FGDs, IDIs, ethnographies, immersions, and co-creation workshops.
Qualitative Research
Full Methodology Suite
| Method | Purpose |
|---|---|
| Focus Group Discussions | Group dynamics, concept testing, rapid product reactions. |
| In-Depth Interviews | One-on-one exploration of motivations and beliefs. |
| Ethnographies & Observations | Natural behavior in real-world contexts. |
| In-Home Immersions | Daily routine mapping and shelf-life perception. |
| Co-creation Workshops | Collaborative innovation with target consumers. |